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Breaking News in Advertising, Media and Technology

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    Omnicom has emerged victorious in the long, highly contested review for the Army's marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch. The news comes less than one week after the U.S. government denied a bid protest filed by incumbent McCann Worldgroup upon its elimination from the review....

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    Apple's holiday ad for 2018 is, at first blush, a charming story of a young woman learning to embrace her artistic gifts. She toils away for a year on a mysterious creative project, only to be held back by her own insecurities about letting others see what she has been working on. But the relatable...

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    Software company Adobe projects American consumers will spend $5.9 billion online during the upcoming retail bonanza that is Black Friday, which is up from $5 billion last year. Similarly, it estimates retailers will sell another $7.8 billion online for Cyber Monday 2018, which is up from $6.6 billion in 2017. (Although that's still far less...

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    Comedy Central made news seven years ago when it gave the heave-ho to its iconic tower logo, replacing it with something so minimal people wondered if it could possibly be right. That cool planet with the skyscrapers bursting out was suddenly reduced to a simple "c" nesting inside a larger, inverted "C." Critics called it...

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    When was the last time you felt the rush of finally mastering the big boss level of a video game with the enthusiastic support of your friends? It's an exhilarating feeling that only a fraction of us really understand because the experience has often been out of reach for those who don't fit the paradigm...

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    The stories format making its way to another social networking site probably doesn't come as much of a surprise, but it might when you consider which site is jumping on board. LinkedIn confirmed that it is beta-testing a new video feature called Campus Playlists, sharing many of the characteristics found in the story formats made...

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    Thanksgiving is a very American holiday, tracing back to 1621 when colonists and Native Americans feasted together following a bountiful harvest. At least that's what Americans like to believe. While the origin of that inaugural festival is still debated, what's clear is that in 1789, George Washington issued the first official Thanksgiving proclamation, asking Americans...

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    If you ask NBA Hall of Famer Shaquille O'Neal what his favorite Christmas gift was as a kid, he'll mention an autographed Julius Erving basketball (received when he was nine) and a boom box (when he was 13). O'Neal--also known to the world as Shaq--also remembers how his dad used to pull him aside for...

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    "What can a citizen do?" It's a question that depends a lot on who's asking it. A senator might use it to rally their base. A civics teacher might ask a class for a test. Or, it might be something asked in exasperation by anyone exhausted by the past two years of politics: what really...

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    Earlier this year, AT&T and agency BBDO brought us a love story that began with a touching airport reunion and ended with the boyfriend running for his life from his suddenly zombified companion. So what dark twist do they have up their sleeves this time? The "More for Your Thing" campaign, promoting AT&T's range of...

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    Jeremy Perrott, McCann Health's global CCO who was fired for unspecified behavioral violations in July, is suing McCann Worldgroup and the larger IPG network for "defamation, tortious interference with contract, common law conspiracy and gross negligence." Perrott is seeking $25.4 million in damages. According to court papers filed in Virginia in late October, Perrott said...

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    Nike dipped its toes in the IGTV waters for the first time with its documentary-style profiles of everyday athletes, which it began sharing on the platform in September. Instagram introduced IGTV in June as a stand-alone video application enabling videos of up to one hour long. The athletic wear and sneaker giant teamed up with...

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    Univision's presentation of The 19th Annual Latin Grammy Awards tallied 4.242 million interactions across Facebook, Twitter and Instagram, propelling it to the top of the Nielsen Social Content Ratings for the week of Nov. 12. World Wrestling Entertainment action on USA Network grabbed the next two spots, with WWE SmackDown! totaling 2.053 million interactions across...

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    Walt Disney Pictures marked the theatrical release of Ralph Breaks the Internet Wednesday by becoming the first entertainment studio to create a sticker pack for WhatsApp. The Facebook-owned messaging application's 1.5 billion monthly users will have access to the Ralph Breaks the Internet sticker pack via both iOS and Android. Disney Disney also created a...

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    There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell's Leadership Assessment, it is tempting to over-analyze your leadership style and areas of opportunity. As a business leader, you likely also spend time studying the great business leaders of our time--Jeff Bezos, Marc Benioff, Mary...

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    Google released its Home Hub voice-enabled-device-with-a-screen in October and wasted no time taking advantage of a holiday when Americans eat more than 44 million turkeys--which somebody has to cook--to showcase what an asset it can be in the kitchen. Or, as a blog post put it, Google Home Hub "can be the sous chef you...

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    A few years ago, video was a simpler alternative to rich media. All videos were TV aspect ratios (4:3 and then 16:9), in-stream was the valued experience and in-banner video was a low-cost alternative and was viewed more as a type of banner than a type of video. When less sophisticated brands and agencies imagined...

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    "We don't have enough content." B2B marketers frequently lament the gap between the content they need and that which they're able to produce. Even marketers who are comfortable with their volume worry about its quality and look to upgrade their arsenals. This game isn't getting any easier, and marketers need more high-quality content to meet...

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    Key Takeaways: Thanksgiving Day is the fastest-growing online shopping day. Cyber Monday is expected to set a new record for online shopping in the U.S. with a projected $7.8 billion. Consumers placed more Black Friday orders on their phones than desktops for the first time. This Friday was the first day ever to net more...

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    A few years ago, influencers may have seemed like they'd just be a flash in the pan, but the marketing approach is becoming an established technique that only continues to increase among advertisers, according to new research from IZEA's 2018 U.S. State of the Creator Economy Study. The report found that influencer marketing is becoming...

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