Are you the publisher? Claim or contact us about this channel


Embed this content in your HTML

Search

Report adult content:

click to rate:

Account: (login)

More Channels


Channel Catalog


Channel Description:

Breaking News in Advertising, Media and Technology

older | 1 | 2 | 3 | (Page 4) | 5 | 6 | .... | 10 | newer

    0 0

    Welcome to the Adweek 50, our annual celebration of corporate leaders shaking things up, raising the bar and continually redefining the marketplace. They take calculated risks and reap big rewards, leaving little to chance in the process. These executives are all keepers, indispensable players working below the CEO level, and sometimes behind the scenes, to...

    0 0

    Despite its standing as the world's biggest retailer--more than 11,000 stores and over 100 million unique web visitors per month--Walmart views itself as a scrappy challenger in the ecommerce space dominated by titans like Alibaba and Amazon. In recent years, the company has undergone an ambitious transformation as it expands in the digital realm, tapping...

    0 0

    In June, Forrester revealed in its Customer Experience Index that satisfaction has fallen for a second year in a row, despite the fact that satisfaction is known as one of the biggest predictors of brand preference and differentiation. What's missing? We're not considering emotion and context, meaning we're not thinking of customers as people. As...

    0 0

    WPP leadership has decided to merge J. Walter Thompson, the world's oldest ad agency, with digital network Wunderman, a spokesperson for the former company confirmed today. The news was announced to employees at the start of the business day in New York. The resulting organization will be known as Wunderman Thompson and be headquartered in...

    0 0

    Two of NBCUniversal's biggest new advertising offerings this year--its "prime pod" premium ad format and the CFlight unified advertising metric--will both expand in 2019. Linda Yaccarino, NBCUniversal's chairman of advertising sales and client partnerships, made the announcement today in a staff memo as she looked ahead to next year and vowed, "it's time to set...

    0 0

    Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as "the real Peggy Olson" in reference to the Mad Men character played by Elisabeth Moss in the popular series, the 86-year-old died last week in South Carolina, where...

    0 0

    In a world where Amazon can deliver groceries straight to your doorstep within mere hours, Santa and his workshop don't pack the same punch as they once did. At least in that's the general consensus in this holiday campaign for PostNord, Sweden's postal service. In the ad, Santa is disappointed to find out that the...

    0 0

    Automaker Volkswagen announced today that WPP is the winner in the North American region of its global creative review. The holding group defeated IPG, Omnicom and Publicis, which was the other finalist. It is unclear at this time which shop will lead the account for WPP. A source with knowledge of the matter confirmed that...

    0 0

    As part of Adweek's annual L.A. issue, we honored 16 creatives who are on the leading edge of this consummate company town. On Nov. 15, Deutsch's Steelhead Studio in Playa Vista, Calif., hosted Adweek's Rising Brand Stars representing legacy brands ranging from Taco Bell to the L.A. Lakers, to startups like Headspace and Bird Rides....

    0 0


    0 0

    Arianne Walker has a big title at Alexa Automotive: chief evangelist. And she thinks big when it comes to taking the online giant's vision to the road. Walker liaisons with stakeholders, listening to their perspectives on the automotive industry's biggest challenges before explaining the role that voice-led technology can play in its development and how...

    0 0

    Adweek had a busy week on the West Coast with Elevate: Influencers, presented by Collective Bias with breaks by Open Influence and hosted by BCG. Meanwhile, Deutsch hosted L.A. Brand Stars, presented by MiQ, at its Steelhead studio. Check out the best shots from the day, as well as Adweek's upcoming events, if you want...

    0 0

    If the craft beer revolution has taught brands anything, it's that beer drinkers love a good pint. An increasing array of brands are tapping into craft beer through collaborations with independent breweries, allowing them to reach new audiences and gain media attention with unexpected collaborations. It's unclear when the trend started, but Pennsylvania Tuxedo, a...

    0 0

    The first thing to know about Stink Studios is that there's no narrative surrounding its eyebrow-raising name. The founders thought about making up a fake origin story, but it turns out it's just a combination of the names of two merging production companies: Blink and Stillking. While it started as a digital shop in London...

    0 0

    What college admissions officers can't see can't get applicants into trouble. The emergence of social platforms and features where content disappears or is not easily available for viewing by people who are not friends or contacts, such as the Stories format on Snapchat and Instagram, has reduced college admissions officers' focus on applicants' social media...

    0 0

    Using technology for speech recognition has been around for decades, first introduced by IBM in 1961. The Shoebox, as it was called, recognized 16 words and numbers zero through nine. It took another 50 years of technology enhancements, super-fast internet connectivity and the cloud to bring about the massive growth in virtual assistants we see...

    0 0

    Facebook's Watch Party feature is now available to all pages and profiles, and some new wrinkles have been added. The social network began testing Watch Party in January as a way for members of a group to view videos simultaneously and react to them, and in July, the feature was extended to all groups worldwide....

    0 0

    Did you know that Facebook allows you to add GIFs to your Stories posts? Our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS. Step 1: Once you've taken a new photo or video, or imported an existing photo or video from your device into...

    0 0

    Cond? Nast and Cond? Nast International will combine and be overseen by a newly created CEO position to lead the "new" Cond? Nast. Current Cond? Nast CEO Bob Sauerberg will step down amid his aggressive five-year plan to generate $600 million in new revenue for the company. His counterpart at Cond? Nast International, CEO Jonathan...

    0 0

    A former manager at Facebook published a scathing memo on Tuesday criticizing the social media giant for its treatment of its black users and its black employees. Mark Luckie, a former partner manager for global influencers at Facebook who focused on underrepresented voices, wrote in a memo to staff that Facebook was "failing" its black...

older | 1 | 2 | 3 | (Page 4) | 5 | 6 | .... | 10 | newer