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Breaking News in Advertising, Media and Technology

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    WPP's Grey announced today that it has signed an exclusive partnership with Betaworks, a self-described "startup platform" that invests in seed-stage technology companies with the goal of helping bring their products to market. Grey will be the sole marketing partner for the group, which serves as both an accelerator and a venture-capital firm and which...

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    Silicon Valley tech giant Intel has laid off all of the creative and production staffers at Agency Inside as it prepares to focus the in-house hub it launched about three years ago only on account services, according to Teresa Herd, vice president and global creative director at Intel. Herd added that the company is reorganizing...

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    There may be a few schools of thought on why the Payless faux boutique stunt has attracted so much attention this week, with its videos of Los Angeles fashionistas paying $600 for $20 shoes going viral within hours of launching on social media. One: It's a brilliant marketing move that calls attention to stylish footwear...

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    As companies struggle to keep pace with rapid changes in business, culture and consumers, they're appointing more and more chiefs to cover what they might be missing. Overall, it's the CMO role that has seen the most tinkering. Two popular substitutes are chief brand officer or chief commercial officer. Another popular CMO rebrand for companies'...

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    Instagram began rolling out a Close Friends feature for Instagram Stories, enabling people to share their Stories solely with their customized lists. The feature is rolling out to iOS and Android users globally Friday, and people can compile their lists by going to their profile and tapping Close Friends on the side menu. Instagram said...

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    Earlier this week, the U.S. Department of Justice indicted several foreign nationals alleging a digital advertising fraud scheme worth more than $30 million. This followed an FBI-led investigation aided by the trade group the Trustworthy Accountability Group (TAG). In the first half of this year, TAG rolled out a beta version of a platform for...

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    Plan A, the holding company formed this June by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex, has added independent New York agency Badger & Winters. The Wall Street Journal broke the story earlier this morning. Badger & Winters joins an agency roster that includes Untitled Worldwide, Van's General...

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    On Sunday night, CBS will air Victoria's Secret's annual fashion show. The event, which was taped in November in New York, is the lingerie brand's yearly pinnacle. Since its first iteration in 1995, then a relatively small untelevised affair at the Plaza Hotel, the show has grown astronomically. With bedazzled bras, massive angel wings and...

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    It's only been a week since Black Friday, yet it seems like it was a century ago. With all the big news from this week, it's easy to forget that history has a way of not only repeating itself, but also providing blueprints on where to go. Time, as a wise man once said, is...

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    Data is rapidly emerging as the next frontier in design. Nearly every designer today works with it, and it increasingly plays a role in nearly every part of the creative workflow. And creative professionals are taking notice. Based on a survey conducted last year, more than half of creatives say that at least 75 percent...

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    New Balance took a new approach to its New York City Marathon campaign earlier this month, using a compression algorithm from Nielsen Consumer Neuroscience to inform how it edited its 30-second spot into a shorter ad. The company, which served as the official footwear and apparel sponsor for the New York Road Runners for the...

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    "Live from New York, It's Chaturday Night Live!" At Bonobos' New York headquarters on Cyber Monday, the clothing company tipped its cap to SNL during a sketch at its eighth annual Cyber Monday all-hands event that it cheekily calls "Ninjapalooza." Ninjapalooza is more than just a corporate meeting. It is a way for the menswear...

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    Chicago-based Cars.com, the online site that connects consumers to car sellers, is now the latest company to bring its digital media buying in-house. Duties that were taken in-house include paid social, typical display work, digital and programmatic buying, according to Jenny Chan, senior director of consumer marketing management and reporting at Cars.com. That work was...

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    Is the stories format about to take off on YouTube? The Google-owned video site apparently thinks so. Product lead Todd Sherman announced in a blog post that YouTube Stories are now available to all eligible creators with 10,000 or more subscribers. YouTube began testing Reels, its entry into the stories fray, in November 2017. The...

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    Fans of Buffy the Vampire Slayer, Angel and Firefly now have a new way to satisfy their appetites, as every episode of the three classic television shows is now available on Facebook Watch, thanks to a partnership with 20th Century Fox Television. Buffy star Sarah Michelle Gellar broke the news in a promotional video on...

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    YouTube expanded the availability of its YouTube Stories feature for creators, which allows them to share photos and videos with viewers (both subscribers and non-subscribers) that will remain visible in the YouTube mobile application for seven days. So far, this feature is only available for eligible creators with more than 10,000 subscribers. If you qualify,...

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    Video game and esports awards show The Game Awards 2018 will be livestreamed on Twitter for the third consecutive year. A preshow will be livestreamed via @thegameawards at 5:30 p.m. PT/8:30 p.m. ET Dec. 6, followed by the two-hour event, and it can be accessed by logged-in and logged-out users. The livestream will also feature...

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    In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that's just right for the holidays. The spot by BETC Paris starts with a Christmastime scene of a father dancing in front of his diaper-clad son to Redbone's "Come and Get...

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    The holidays wouldn't be the holidays without fond memories of Christmas cookies, spools of wrapping paper and the vague, overhanging threat of ending up on Santa's naughty list. Just the idea of receiving little more than coal and judgment on the most magical day of the year was enough to get most of us to...

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    With the holiday season fast approaching, Adweek asked our staff to share their favorite holiday ads from the over the years. They discussed some oldies and some goodies, including favorites from iconic brands like Coca Cola, Hershey's and Corona. Spoiler alert: Some of the ads from your memories are older than you think.

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