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Breaking News in Advertising, Media and Technology

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    AT&T's upcoming direct-to-consumer streaming service, which will launch in about a year, isn't intended to be a Netflix rival, though the services are going to share streaming rights to at least one popular show: Friends. AT&T CEO Randall Stephenson talked about the new offering--and yesterday's internet meltdown over the possible exit of Friends from Netflix...

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    At LinkedIn, we recognize that communities are core to the success of every business. Employees, partners, customers and job candidates comprise a community, and together, they can help drive an organization's growth through meaningful conversations. Our recent launch of LinkedIn Pages is just the latest way the professional network helps organizations create community on our...

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    Social marketing firm Unmetric used its Analyze and Discover platforms to examine social posts on Facebook, Twitter and Instagram during last year's winter holiday season, and it shared its findings in infographic form. Unmetric noted a shift away from Facebook and toward Instagram in terms of both volume of posts from brands and the engagement...

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    S4 Capital, Martin Sorrell's self-described new age/era digital advertising and marketing services company, announced Tuesday morning that it has entered into an agreement to acquire programmatic solutions provider MightyHive for $150 million. Victor Knaap, partner and CEO of MediaMonks--the production company S4 bought for $350 million in July--and Wesley ter Haar, co-founder and chief operating...

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    I am now an invisible target to brands. Having relocated to the U.S. from Latin America two months ago, I am in a buying moment. I'm in the process of setting up a new home, buying a car and equipping my life. Yet I feel as if no brands have identified me as a consumer...

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    Zappos loves to tell stories about its customer service. The company is once again using its marketing to do just that with a colorful new brand campaign touting its 24/7 customer service and its shipping. The new work from Plan A will be used throughout the holidays and during the first quarter of 2019. It...

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    In President Obama's January 2017 farewell speech, he addressed the danger of retreating into our own bubbles, be they neighborhoods, campuses, houses of worship or social media feeds "surrounded by people who look like us and share the same political outlook and never challenge our assumptions." "We become so secure in our bubbles that we...

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    Google's sudden ban on cryptocurrency ads sent shockwaves through the industry last spring. In a reversal in October, Google announced it would roll back part of its ban. While there is still additional scrutiny on the cryptocurrency space, this is yet another sign of broad acceptance. The original ban was announced in March after a...

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    At the end of 2016, Carnegie Deli--a New York City institution and one of the city's longest-running Jewish delicatessens--shuttered its doors. But thanks to The Marvelous Mrs. Maisel, New Yorkers will get a chance to return to the iconic restaurant for the week. In honor of the upcoming second season of Prime Original show set...

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    Social media management platform Hootsuite shared five trends that it sees for the sector in 2019. Hootsuite chief marketing officer Penny Wilson discussed the social media industry's experiences in 2018 and what she and her company see in the cards for 2019. "In many ways, 2018 was a tumultuous year for brands, marketers and customer...

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    Marketers might hand-wring about the prospect of privacy regulations and the continued impact of the European Union's General Data Protection Regulation (GDPR), but they're still spending big on data. By the end of the year, companies are expected to have spent more than $19 billion on buying, managing, processing and analyzing third-party audience data, a...

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    The Trade Desk, arguably the most successful publicly traded ad-tech company, has announced the impending exit of COO and board member Rob Perdue. The programmatic company announced yesterday that Perdue, who has served with the company since 2013, is to step down after a transitional period in the first half of 2019. The Trade Desk...

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    Twitter partnered with enterprise social technology company Sprinklr to analyze millennials' habits and customer-care preferences. Sprinklr revealed the results of a survey conducted on its behalf by Toluna Group, which gathered responses from 1,255 U.S. adults aged 18-34 who use social media. Of these users, 528 use Twitter. The responses were gathered in December 2017....

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    The concept of bride kidnapping may seem alien to Americans, but in some parts of the world it's an ancient custom that, even though illegal, persists to this day. One of those areas is Central Asia, where, in the 12th century, Genghis Khan's own mother was kidnapped shortly after her first wedding and forced to...

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    This past weekend, pop star Ariana Grande released the companion music video for her chart-topping hit "Thank U, Next," creating the sort of mass-market cultural event that has become increasingly rare since the heyday of MTV. The video, a tribute to popular female-led movies from the early 2000s, quickly surpassed YouTube's all-time record for most...

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    Hearing about a company trying to game the Facebook algorithm usually brings to mind spam and clickbait, but what if the goal was to protect the reputation of an entire nationality of people? The marketing team at Mexican beer Estrella Jalisco did just that with its "Share for Good" initiative that helped turn around the...

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    Facebook gave some advertisers and companies special access to data about Facebook users, made quick decisions about shutting down its competitors' access to data and focused aggressively on making sure that data points procured within external Facebook apps made their way back to Facebook to increase the company's value, a British lawmaker alleged today. The...

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    Facebook Gaming's Level Up program has expanded to support video game content creators in 30 countries. The program, which debuted in June, was designed to help video game livestreamers grow their audience on the social network. The Level Up program was initially limited to users in the U.S., U.K., the Philippines, Malaysia and Thailand. It...

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    Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a dramatic impact on the advertising industry. In a recent survey of 300 agency executives, only 11 percent reported using blockchain in their media buys, while nearly half said they had no...

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    Summersalt, the direct-to-consumer women's swimsuit company, is expanding its business--not with a new product line, but with content. Today, the company is launching The Forecast, a travel-focused content platform. Operating as a vertical on Summersalt's website, The Forecast will publish organic, travel content, the bulk of which won't be about Summersalt's products but will directly...

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