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Breaking News in Advertising, Media and Technology

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    To stand out, brands need to be meaningful. Maybe in 2018 that doesn't come as a surprise to advertising and marketing professionals, however, what may be surprising is the number of brands that remain irrelevant. Recent data from the 2018 Meaningful Brands study shows that people wouldn't care if 87 percent of brands disappeared. Despite...

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    Keith Weed, leader of the world's second largest marketer, is retiring. After 35 years with Unilever, Weed will depart in May of 2019. The news follows a leadership shakeup in late November at Unilever with Paul Polman retiring after 10 years as CEO. As with Polman, Weed spent much of his time at Unilever developing...

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    Advertising is ubiquitous across all media, even as repeated surveys show modern consumers moving away from "traditional" platforms. But how many of these ads are truly memorable? How many prove the brands' relevance to contemporary culture and make them stand out to ever-demanding consumers? For Wieden + Kennedy's clients, the answer is "quite a few."...

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    Programmatic has been an ad industry buzzword for a number of years, but the rapid growth of the sector is not without its pain points for the workforce involved amid brewing fears of recession and concentration of spend in the hands of the few. This was on full effect earlier this week when leading ad-tech...

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    After more than 25 years at Gannett, president and CEO Robert J. Dickey intends to retire next year. Dickey agreed to stay on until May 7 or until a replacement is named, the publisher said in an announcement. "We have a tremendous amount of talent across Gannett. We have people who are committed to their...

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    For 13 years, drinking alcohol in the U.S. was forbidden, thanks to a little thing called Prohibition. It may not seem like something to think back on with any sort of affection, but on the 85th anniversary of the 21st Amendment's repeal, Budweiser and Jim Beam are celebrating the end of that dark time with...

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    As 2018 comes to a close, YouTube revealed the top trending and top music videos on its platform this year. The top lists were determined based on views, shares, comments, likes and more. The No. 1 top trending video of 2018 was "To Our Daughter" from Kylie Jenner. It was released Feb. 4, and it...

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    Android users may be able to tap into the next generation of wireless service well before their counterparts on Apple's iOS. Verizon and AT&T each announced plans this week to release their first 5G-enabled phones early next year in partnership with Samsung and telecom chipmaker Qualcomm. Meanwhile, Bloomberg reports that Apple will wait until at...

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    Everyone knows there's a gender gap in esports when it comes to female pro players on the biggest stages, but are we neglecting a bigger and more critical audience? Female fans have traditionally been given the cold shoulder by brands investing in esports. and evidence shows it's time for that to change. Each week, another...

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    Nielsen Social Content Ratings added a new chart for the week of Nov. 26, which tracks the top TV talent on social media, and Tyra Banks finished atop the inaugural list for her role in Life-Size 2: A Christmas Eve on Freeform. Banks tallied 341,000 engagements across Facebook, Twitter and Instagram for the week. She...

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    Facebook's Workplace by Facebook enterprise solution achieved ISO 27018 certification, meaning that it meets the International Organization for Standardization's privacy-focused international standard covering information security management systems. Workplace by Facebook achieved ISO 27001 certification in October 2017, ensuring the confidentiality, integrity and availability of information that organizations control and process and applying a risk-management process....

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    Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in Instant Articles with 10 publishers in October 2017. The implementation approach for the initiative was revamped, slashing development time to onboard publishers by...

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    This week, ABC and the Academy of Motion Pictures had tapped a new celebrity Oscars host who seemed to have the Midas touch with brands--Kevin Hart--to help reverse the ceremony's ratings spiral. "I will be sure to make this years Oscars a special one," Hart said on Tuesday night. "Now it's time to rise to...

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    Mainardo de Nardis, executive vice chairman of Omnicom Media Group, announced to employees this morning that he will be stepping down from his position and leaving the holding company world after nearly 40 years. Last September, de Nardis moved away from the global CEO role at Omnicom's biggest media network, OMD, as successor Florian Adamski...

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    If you've seen Avengers: Infinity War, you know that it ends on the most soul-crushing note in the history of the Marvel Cinematic Universe. (That's your cue to stop reading if you'd rather avoid spoilers from the most recent Avengers installment.) While few expect that the genocide wrought by Thanos will be permanent, the first...

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    Will we ever collectively return to a time when dinners around the table included little more than food, your friends or loved ones, and polite conversation? Let's be real--probably not. In this blink-and-you'll-miss-everything society, the news cycle is relentless, an important update from your friends is always moments away and "staying connected" has morphed into...

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    YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. YouTube Stories lets content creators share photos and videos on their channels that will be available to view in the YouTube mobile application for seven days. Our guide will show you how to add stickers to a YouTube...

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    When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as theater attendance continues to decline. In the U.S. and Canada, fewer people went to the movies in 2017...

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    Influencers and anything social media are the words du jour in brand building. Brands are clamoring to create branded connections via tactics like Instagrammable moments or encouraging their users to be visible brand ambassadors in an effort to drive awareness. But most social media is ephemeral. Snapping a quick picture creates a momentary spark that...

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    Bud Light is known for making a big splash during the Super Bowl, debuting many memorable ads over the years, including its 2018 spot featuring the Bud Knight and the "Dilly Dilly" universe. While the brand has not yet announced whether or not it will return in 2019, Bud Light will definitely be involved in...

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